Lion Brands' Podcast

The ABC's of Selling - Part 1 - Being Prepared for Success

Lion Brands — Tue, 08 May 2012 14:20:24 +0000

This is a complete sales training manual that will help understand the basics of sales.

Purpose of the learning unit

The purpose of this learning unit is to equip you with the necessary skills for you to become a competent sales person, being very effective in personal selling.

Context of the guide

The learning unit is developed for sales people who are either already employed in personal selling or for those who want to start a career in sales.

Outcomes to be achieved

This selling skills training programme is outcome based with the following specific outcomes that will be achieved:

Be Prepared for Success

The learner is prepared to address the customer by being properly dressed with a professional appearance.
The importance of personal hygiene is understood by avoiding three no – no’s.
The characteristics of successful sales people is divided into qualitative and quantitative qualities.

The ABC's of Selling - Part 2 - Dressed for the Part

Lion Brands — Tue, 08 May 2012 14:42:11 +0000

Outcomes to be achieved

This selling skills training programme is outcome based with the following specific outcomes that will be achieved:

Specific Outcome 1: Be Prepared for Success

The learner is prepared to address the customer by being properly dressed with a professional appearance.
The importance of personal hygiene is understood by avoiding three no – no’s.
The characteristics of successful sales people is divided into qualitative and quantitative qualities.

Specific Outcome 2: Approaching the Customer

The customer is approached in a way that makes them feel comfortable, welcome and wanting.
The correct language is used during a sales presentation.

Specific Outcome 3: Specific Outcome

The difference between features, advantages and benefits are defined and different kind of objections are identified.
Objections are clearly understood for the learner to overcome them satisfactory.

The ABC's of Selling - Part 3 - Benefits and Overcoming Customer Objections

Lion Brands — Tue, 08 May 2012 14:44:59 +0000

Specific Outcome 3: Specific Outcome

The difference between features, advantages and benefits are defined and different kind of objections are identified.

Objections are clearly understood for the learner to overcome them satisfactory.

The ABC's of Selling - Part 4 - Closing the Sale

Lion Brands — Tue, 08 May 2012 14:52:33 +0000

Specific Outcome 4: Closing the sale

The meaning of “closing the sale” is explained and understood.
Learners know when and how to close a sale.
Various techniques on how to close the sale are introduced effectively.

The ABC's of Selling - Part 5 - Selling points of BIOMatic

Lion Brands — Tue, 08 May 2012 14:56:30 +0000

In this session we look at some fo the key selling points of BIOMatic